Mara Ellison
Head of Coaching
Former Valorant IGL, twelve LAN finals. Specialises in mid-round comms and macro tempo.
Esports Agency · Richmond, Victoria
Forge championship-grade esports teams from the Yarra to the world stage.
From Valorant and League of Legends to Rocket League, we handle coaching, roster management, tournament production and content so your players can focus on winning.
+61 3 9428 3947
What we do
Full-stack support for competitive rosters
Six focused services that take a lineup from local qualifiers to nationally ranked contenders. Every engagement starts with a free 45-minute strategy call at our Lennox Street studio.
VOD review, macro drills and mental-game work led by Tier-1 analysts. We break down scrims frame by frame and set measurable weekly targets for each role.
Contract negotiation, visa and travel logistics for LAN events, salary structuring and welfare check-ins. We keep the off-server operations tidy so the lineup stays stable.
End-to-end broadcast: observer direction, casting talent, overlays, replay operation and Twitch/YouTube streaming for online cups and Richmond LAN days at our 120-seat venue.
Short-form highlights, player mic-ups, matchday graphics and a fortnightly documentary series. Filmed and edited in-house with a dedicated capture booth.
Draft-pick trends, opponent tendencies and prospect scouting across ANZ ladders. Delivered as a weekly report plus a live dashboard your captain can read at a glance.
Residential bootcamps ahead of majors: high-refresh training room, catered meals, physio and structured 10-hour practice blocks a short walk from Richmond Station.
The crew
Analysts, producers and coaches under one roof
A tight team of ex-players and broadcast veterans who have shipped events across Melbourne, Sydney and Auckland.
Dev Patel
Lead Broadcast Producer
Directed 200+ live shows. Builds observer packages that make viewers feel the clutch.
Sena Okafor
Performance Analyst
Data scientist turned scout. Turns ladder noise into three actionable notes per week.
Jonah Reyes
Player Manager
Handles contracts, visas and welfare so athletes never lose focus off the server.
Priya Nair
Content Director
Docuseries storyteller. Turns a Tuesday scrim block into a highlight people share.
Callum Frost
Rocket League Coach
Grand Champ mechanics coach focused on rotations, boost economy and kickoff theory.
Proof on the scoreboard
Numbers our partners care about
Measured across the 2023–2025 competitive seasons for teams we support in the ANZ region.
38
Trophies lifted
Regional and national titles across four titles since 2021.
4.2M
Broadcast views
Cumulative live viewership on our produced tournament streams.
61%
Average win rate
Across managed rosters after two full coaching blocks.
19
Players signed pro
Academy talents promoted to salaried Tier-1 contracts.
Voices from the roster
Teams that levelled up with us
Feedback from captains, org owners and parents across Australia and New Zealand.
The scrim reviews changed how we read mid-round. We went from group-stage exits to a domestic final in one split. The weekly targets kept everyone honest.
Liam K.
Team Captain · Carlton, VIC
March 2025
Their production crew ran our Richmond LAN flawlessly — casters, overlays, replays, the lot. Our sponsors said it looked like a franchised league broadcast.
Anika S.
Org Owner · Sydney, NSW
November 2024
As a parent I finally understood the pathway. The player management team sorted my son’s first contract and his travel to the Auckland major with zero stress.
Grace M.
Parent · Geelong, VIC
August 2024
The analytics dashboard is the first thing I open on matchday. Three clean notes, no fluff, and the opponent tendencies were spot on in playoffs.
Tom R.
Head Coach · Auckland, NZ
June 2025
Our highlight reels actually get shared now. The content studio understands esports pacing — the mic-up series doubled our Twitch follows in a month.
Zoe W.
Social Lead · Fitzroy, VIC
January 2025
The pre-major bootcamp was worth every dollar. Structured blocks, real food, physio breaks — we peaked at exactly the right week and took the title.
Dan H.
Team Manager · Brisbane, QLD
September 2024
Choose your loadout
Plans that scale with your ambition
Prices in AUD, billed to your org. Switch to yearly to lock in two months free.
Save ~17% with yearly billing
Academy
For up-and-coming lineups chasing their first qualifier.
A$1,200/ mo
- Weekly VOD review
- Ladder scouting report
- Discord office hours
- 1 online cup entry / month
Most popular
Contender
For ranked rosters pushing for national playoffs.
A$2,600/ mo
- Everything in Academy
- 3 coaching sessions weekly
- Live analytics dashboard
- Player management & contracts
- Fortnightly content drop
Championship
For orgs preparing for LAN majors and broadcast.
A$5,200/ mo
- Everything in Contender
- Full tournament production
- Pre-major bootcamp week
- Dedicated broadcast crew
- Priority studio bookings
Get in touch
Book a scrim review or studio tour
Tell us about your roster and goals. We reply within one business day and can host you at the Lennox Street studio most afternoons.